Internet Lead Generation: websites that gather prospects

internet lead generation

internet lead generation

Internet lead generation can be cheap simple effective and fun. The main goal in internet lead generation is to create a website that gathers contact information from potential customers.  The first concern is getting relevant traffic to your website. Once you have visitors, the next concern is to get them to volunteer their contact information.

Internet Lead Generation: attracting visitors

internet lead generation

internet lead generation

Internet lead generation can be cheap simple effective and fun. The main goal in internet lead generation is to create a website that gathers contact information from potential customers.  The first concern is getting relevant traffic to your website. Once you have visitors, the next concern is to get them to volunteer their contact information.

Internet Lead Generation: attracting visitors

The first step in gathering internet leads is to get people to visit your website. It is paramount that your traffic is relevant to the product you are selling.  You want to draw visitors that will be interested in your products.  This does not mean that your sites content should be specifically about your product. In fact, such sites are nothing more than advertisements and get little traction and are rarely visited. Instead, focus your site on something broader and interesting to others.

The first step in gathering internet leads is to get people to visit your website. It is paramount that your traffic is relevant to the product you are selling.  You want to draw visitors that will be interested in your products.  This does not mean that your sites content should be specifically about your product. In fact, such sites are nothing more than advertisements and get little traction and are rarely visited. Instead, focus your site on something broader and interesting to others.

targeted internet lead generation

target relevancy

Websites that attract and retain visitors offer interesting and unique content in the form of articles, videos, games, tools and community interaction.  For example, if you own a pool cleaning service create a website that focuses on aquatic activities and outdoor living.  This will provide a limitless platform for content that is closely related to your service.  Not all your visitors will have pools; but a greater portion would than if the site focused on African Spitting Cobras. You can target pool owners by offering targeted content. This can be done by opening up forum topics related to pool activities and pool maintenance, offering how-to guides and instructional videos, or even developing a tool that people can use to calculate when and how often they need to add chemicals and perform certain maintenance tasks. Good content will always be rewarded by return visits, bookmarks, and referral links.

Internet Lead Generation: gathering data

internet lead generation tools

internet lead generation tools

The fact of the matter is “nothing is for free!” There are a number of ways to inspire visitors to your website to volunteer their contact information. Methods may be as straight forward as in contact and registration forms; while, other techniques are more cryptic and require a certain level of deceit.

Keeping with our pool maintenance analogy; the most straight forward lead capturing device would come in the form of a “get a quote” advertisement placed on a page on your site related to pools. Here, interested parties will be given a chance to knowingly and voluntarily submit their contact information with the expectation of getting a return call from your pool company.

A slightly more covert technique is to require users to register to reach some areas of the site related to pool ownership.  By design, the registration form will require applicants to give their name and number. Similarly, the use of free tools or access to certain privileges can be restricted to “registered” users.

The recipe is simple. All you need to succeed at internet lead generation is unique and interesting content that people want to see in combination with a way to gather their contact information.

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