B2B telemarketing is the most challenging of all telemarketing activities. It requires skilled b2b telemarketers who are able to pierce the corporate barriers to establishing contact with the person within a company that has the authority and decision making capacity to purchase your products or services and this requires a great deal of skill, training and support.
Establishing an in-house B2B telemarketing leads operation can be expensive in both time and cost, as infrastructure and staff need to be established and once operational, the operating expense is high due to the highly skilled nature of the staff employed. The costs are prohibitive, especially if the telemarketing function is not going to be utilized all of the time to recoup the costs involved.
B2B Call Center
Telemarketing B2b leads from a b2b call center. Outsourcing Business to business lead generation to an experienced provider makes a great deal of commercial and business sense. As a consulting call center, infrastructure and staff are already in place and simply require product training, and in many cases they will already be familiar with your products and services being offered. With their higher levels of experience and skill, they will also be able to deliver far better results than an ad hoc, in-house b2b appointment setters who may not have had the infrastructure, training and experience that outsourced operators have.
B2B lead generating is also as much about gathering information on a prospective business customer as it is about selling. B2B telemarketing frequently involves the arrangement of appointments with decision makers in the target prospect rather than directly selling into them, and there is a great opportunity to gather information that otherwise may be missed for use by your sales team members who will be meeting the prospect.
Outsourcing B2B telemarketing gives you complete management control over activity, where efforts are directed and most of all in being able to measure results and control costs. In addition, there is no need to budget for heavy capital expenditures to use the service and telemarketing can be stopped and started as required.
Establishing an in-house B2B marketing operation can be a very expensive matter and the returns from the investment are by no means certain. Many businesses choose to outsource B2B telemarketing because it has no initial barrier to entry; the infrastructure and trained staff are already in place and ready to generate telemarketing b2b leads.
Outsourcing your B2B marketing campaign allows for complete management control over the activity. Costs can be fixed in advance on a per sale, per appointment or per call basis, while activity can be targeted and scheduled very strictly so only those prospects you are interested are contacted. Additionally, you need not be concerned about having an in-house team lying idle and un-utilized during periods when they are not needed. An outsourced B2B telemarketer will spend his day getting through the gatekeeper to set an appointment with you. Telemarketing B2b leads cut the sales cycle in half.
B2B sales lead generation represents the most challenging activity for telemarketers and operators. Selling to businesses frequently involves finding out who within the company has the decision making authority to purchase your goods and services and operators need to be skilled at finding them. Skilled telemarketers and operators are highly trained and supported in order to be effective and again this is something that an in-house operation is unable to match cost effectively.
B2B telemarketing companies are available to any business no matter how small it is. Outsourcing B2B appointment setting allows for any size of campaign to be conducted cost effectively and budgets of only a few hundred dollars are needed to obtain excellent results. In addition, because of the experience that telemarketing B2b appointment setters have is they are an invaluable resource when it comes to planning your marketing campaign and targeting prospects and business opportunities. The only training that is required for outsourced operators is product or service knowledge and frequently this is minimal because they will already have experience of selling similar b2b telemarketing products and services in the past.