In marketing, you often hear that “content is king,” but what exactly does that mean? The term content refers to any form of digital or written information that is created and distributed to a target audience. “Content is king” is a metaphor for the importance of content in the attraction of views and leads. Content …
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In marketing, it’s important to understand the customer journey as they interact with your brand. The customer journey is a fancy term for the entire experience a customer has while interacting with a brand. So whether they buy the product or service, stop randomly in the middle, or click out of your webpage right after …
Leads are people or businesses that have the potential to become customers or clients. They are essential in business as they are the driving force that will either make or break a business. There are several types of leads, each with their own benefits: Cold leads are those from people with no interest, these lists …
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Customer loyalty is the willingness of a customer to choose your brand over your competitors, time and time again. Fostering customer loyalty is an ongoing process that needs to improve in order for businesses to thrive. One easy method of fostering customer loyalty is through customer loyalty programs. There are several types of loyalty programs …
In an increasingly social world where global image and impact matter a great deal more than ever before, companies are giving back to their communities and are being rewarded for it. Corporate social responsibility or CSR is being practiced by more and more companies all over the globe, and while practicing CSR brings praise, ignoring …
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While it is true that some people are naturally better at selling than others, this doesn’t mean it isn’t a hone-able craft. With a repeatable and scalable strategy, anyone can become a good salesman. The real trick is to have a winning sales pitch. What Is A Sales Pitch? The sales pitch is the speech …
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Employee engagement is a hot topic within the HR community. In companies that specifically cater to HR solutions, of course, it’s important as it’s a selling point to their business model, to other companies who have a different culture, all it is is a fancy buzzword that gets thrown around. But in actuality, it is …
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If you’re wondering how to improve employee engagement or what employee engagement even is and how it affects a working environment, you’ve stumbled into the right place. Due to the popularity of the term, it’s become a bit of a buzzword in the professional space, at least to some. However, this doesn’t stop it from …
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It’s a no brainer when it comes to businesses setting up their own websites. Having a digital footprint on the internet has become an important part of marketing. However, having a website alone does not guarantee instantaneously high website traffic. First of all, website traffic refers to web users who vist a website and is …
All businesses rely on sales, whether it’s business to business or straight to consumer. Without a steady flow of income, businesses would shut down. Sales teams need leads in order to maximize the number of deals they close, as without them a full day of cold calling could result in 0 sales made. Leads are …
Continue reading “Business Terminology: What are the different types of leads?”
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